A 4 Hour Work Week???
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Here is another short clip of my Joint Venture Mentor, Robin J Elliott , giving good advice on a critical component of success.
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Here is a short clip of my Joint Venture Mentor, Robin J Elliott, talking about the principle of reciprocity. This is the basis of Joint Ventures.
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Having more customers than you can handle is a pretty rare thing these days. Businesses that focussed on building effective marketing during the good times are doing better than most; but businesses than managed to put together multiple prospect “feeders” using Joint Ventures are doing the best of all. The best marketing tools of all are ones that work without you there, and you only pay for when you get results. I’m not talking about going to networking meetings and handing out business cards; or begging people to send you business because you’re a nice person. I’m talking about setting up referral SYSTEMS!
For a referral system to work well it needs to be set up correctly. That means you also need to consider the needs and desires (see Hot Button) of the person who is supposed to send you business! So many of us forget that. We automatically assume that the other party already has our best interests in mind. Of course they don’t. They are busy worrying about getting their needs meet. For a great article on how to establish someone’s Hot Button read DollarMakers Certified Business Mentor, Chris Hiller’s blog at http://chrishiller.posterous.com
Here is one simple referral system. Let’s say you find someone who calls on the very same businesses that you are looking sell your product to. Once you discover what she REALLY wants; you can put together a plan to help her get that, by working with you. Suppose she would like to go on a trip to Mexico. And suppose the trip in question costs $2000.
Now let’s say that you can pay a $200 commission per sale you make. Here is what you do. Ask your contact how soon she would like to be sent on a trip at no cost to her. She says in 10 weeks time. That means you need to close 1 sale per week from leads she sends you to pay for her trip. Make a deal with her whereby she sends you at least 5 QUALIFIED leads every Friday afternoon at 2:35 pm. These leads should be expecting your call and have a legitimate need your service. (The set-up is key) The following week you visit the leads and close at least 1 out of 5, and send your referrer a cheque for $200.
Now, how many of these referrers could you set up? 10? 50? You would never have to cold call again! Does that sound like a good deal? You only call on people who actually want to talk to you and are interested in your service. Everyone wins.
Remember to get a free e-book at www.jointventuresunlimited.com/freeoffer
Patrick Giesbrecht
Joint Venture Broker
www.jointventuresunlimited.com
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Today, I’m going to give you a great strategy to find out if the sales rep hitting you up with the best thing since sliced bread; really believes that, or is just smooth-talking you into a sale. As Joint Venture Brokers, we believe in being paid well for bringing value received by the person paying the freight. As such we don’t pay for promises, but we happily and generously pay for results.
For example; I talked to an SEO company sales rep the other day. (find him at www.seo-guarantee.com and mention that you heard about him here) He told me about his service and how it would guarantee my listing in the top 10 on Google in 30 days or my money back. Now that sounds great; but was it true? He mentioned he had looked at one of my websites and thought it plausible to get a high ranking using specific keywords. The question I posed to him was this: “If I paid you X dollars for every converted lead; every time they did business with me would you do this on a contingency basis?”
What I meant by that was; would he give me the service, at no upfront cost and I pay him when the service ACTUALLY works for me. I showed him how he would only need to get me ONE converted lead over a one year basis to earn his fee. Then I would continue to pay him for the life of the client, in return for him removing the risk.
He said YES! This tells me something. He truly believes in his product, and he gets the Joint Venture mindset.
Now, if I had been cheap and offered him a one-time commission, he would have said he wasn’t interested; understandably. If he wasn’t sure if his product actually worked he would also have been loath to entertain such an offer. (Please don’t contact him and insist on the same offer. Your category may be taken and your offering may not be such that he is motivated to do this. I am just making the point.)
Use this next time you buy advertising of any kind; or business consulting, or any other service that promises to drive profit to your bottom line. Remember; pay for results; not promises!!!
Subscribe to this blog to get regular Joint Venture opportunities and tips. Please go to www.jointventuresunlimited.com/freeoffer for a Free E-book on Joint Ventures.
Go forth and Joint Venture!!
Patrick Giesbrecht
Joint Venture Broker
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