Getting Paid For Results-Not Promises--(Are You Okay With That?)
Today, I’m going to give you a great strategy to find out if the sales rep hitting you up with the best thing since sliced bread; really believes that, or is just smooth-talking you into a sale. As Joint Venture Brokers, we believe in being paid well for bringing value received by the person paying the freight. As such we don’t pay for promises, but we happily and generously pay for results.
For example; I talked to an SEO company sales rep the other day. (find him at www.seo-guarantee.com and mention that you heard about him here) He told me about his service and how it would guarantee my listing in the top 10 on Google in 30 days or my money back. Now that sounds great; but was it true? He mentioned he had looked at one of my websites and thought it plausible to get a high ranking using specific keywords. The question I posed to him was this: “If I paid you X dollars for every converted lead; every time they did business with me would you do this on a contingency basis?”
What I meant by that was; would he give me the service, at no upfront cost and I pay him when the service ACTUALLY works for me. I showed him how he would only need to get me ONE converted lead over a one year basis to earn his fee. Then I would continue to pay him for the life of the client, in return for him removing the risk.
He said YES! This tells me something. He truly believes in his product, and he gets the Joint Venture mindset.
Now, if I had been cheap and offered him a one-time commission, he would have said he wasn’t interested; understandably. If he wasn’t sure if his product actually worked he would also have been loath to entertain such an offer. (Please don’t contact him and insist on the same offer. Your category may be taken and your offering may not be such that he is motivated to do this. I am just making the point.)
Use this next time you buy advertising of any kind; or business consulting, or any other service that promises to drive profit to your bottom line. Remember; pay for results; not promises!!!
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Go forth and Joint Venture!!
Patrick Giesbrecht
Joint Venture Broker
